Case Study | Crafting 400+ Visual Assets Mr Roses & Roses Only
Crafting content with an immediate ROAS improvement
Digital Marketing agency Digivizer engaged JJW STUDIO to craft a series of videos and photo assets across the digital platforms for their client Mr Roses & Roses Only.
The floral and gift delivery brands required a plethora of new content to showcase their beautiful product offerings across all digital channels (Website, Social, Google). JJW STUDIO was tasked to craft content that captured the very essence of both brands, strengthening customer conversion through these online channels.
Multiple Channels Required Multiple Assets
When you have two brands that service a global market, the content had to be agile. Mr Roses services customers in Australia, and Roses Only is global; Digivizer had a requirement to utilise multiple videos and photo assets that JJW STUDIO would craft to reach these national and international audiences.
Capturing Over 400+ assets in 8 hours
When Digivizer briefed JJW STUDIO, we knew we had one day to capture all of the required content. We started by outlining a thorough creative treatment for all video and photo assets that broke down the overall approach for both mediums. Once the creative treatment was finalised, we began casting our six actors, who all hailed from unique, culturally diverse backgrounds that would suit the Australian and broader international markets. A gorgeous riverside location was then scouted and locked in, all ready for the shoot day.
When we reached shoot day, we engaged a crew consisting of JJW STUDIO, a cinematographer, a photographer, a stylist, a hair & makeup artist, and a collective of assistants to support the creation of 400+ creative assets. It was all hands-on deck shooting video and photo congruently to maximise the investment for both brands and Digivizer.
Content-Rich Storytelling
At JJW STUDIO, we knew how important it was to capture the emotion behind both brands. We crafted two hero brand films in various aspect ratios with accompanying cutdowns for paid and organic social usage, along with a bevy of photo assets that evoked the very essence of both brands. The payoff was as we intended, and this is all thanks to a great collective of people coming together with the sole intention of crafting dynamic content-rich storytelling. Take a look below.
A Successful Content Production Partnership
"When creating a strong digital strategy, you need great creative that helps build brand and an emotional connection and video is a great way of doing that. We have worked with Josef and JJW STUDIO for many years now and they are the best at capturing beautiful stories that create great outcomes for brands. They are creative, super organised, professional, and really mindful of the objective we are driving. We saw immediate ROAS improvement from the new content that went into Facebook alone".
- Emma Lo Russo, CEO - Digivizer
Maximising Your Shoot Day to Capture a Multitude of Assets is Key
We're all aware of how crucial video and photo assets are to capturing your brand story. With an agile approach, a great understanding of the brief, a well thought out creative strategy and top tier organisation during the entire production process- it can be done, and we're all for it!
Talk to us. If you have any questions or require support on crafting content for your brand, please contact us here.
Now, go forth and make an impact!
