Case Study | Lara Karamian – Fashion Runway Masterclass

Lara Karamian in The Masterclass: Creative Direction & Fashion Event Management.

Cultivating the Future of Fashion Events: Nurturing Fresh Talent for Runway Success! 👗✨

Lara Karamian of Lara Inc Events approached JJW STUDIO to assist in creating a comprehensive guide, in the form of a masterclass, to teach participants about creating world-class runway fashion events and how to build a successful career in fashion event production.

Lara Karamian: Fashion Runway Powerhouse Creative Director 👠🌟

Lara Inc Events is a creative production powerhouse dedicated to luxury, fashion, lifestyle and beauty. Founded in 2005, the agency specialises in art direction, creative concepts, set design, casting and runway production. Lara and her team bring a high impact polish to everything they produce, thus accumulating a more impressive portfolio.  

Lara Inc Events has worked with global luxury leaders including Chanel, Burberry, Hermes and Louis Vuitton, and notable brands Aveda, Carla Zampatti, David Jones, MAC, P.E Nation and Toni Maticevski. Amongst creative direction and fashion runway production, Lara Inc prides itself on strong industry relationships ensuring they can secure high profile talent including Alessandra Ambrósio, Bella Hadid, Elle Macpherson, Kim and Khloe Kardashian, Linda Evangelista and Miranda Kerr.

Time to Shine: Cultivating Young Fashion Talent Before the Runway Window Closes! ⏳

Teaching and nurturing young fashion students is paramount, as it lays the foundation for the future of the fashion industry. These budding runway producers and creatives hold the potential to drive innovation, break boundaries, and leave a lasting impact on the world of fashion.

By imparting knowledge, skills, and fostering their creativity, Lara empowers them to channel their unique perspectives and ideas into creative runway production. With the guidance and mentorship of Lara in this online masterclass, young fashion students not only learn the technical aspects of runway production but also gain a deeper understanding of sustainability, diversity, and cultural influences. In essence, teaching and supporting these aspiring talents is not merely an investment in their future but a commitment to a more vibrant, inclusive, and sustainable fashion world.

Lara’s unwavering commitment to crafting this online masterclass is rooted in her deep-seated passion for the fashion industry and her desire to share her knowledge and expertise with aspiring runway production enthusiasts. With years of experience as a fashion powerhouse and creative director, Lara understands the challenges and intricacies of the industry first-hand. She knows that it's not just about creating beautiful runways but also about navigating the complexities of the business, from design to marketing. Her masterclass manifests her dedication to mentoring the next generation of fashion talent, providing them with the skills, insights, and inspiration needed to make a significant impact in the ever-evolving world of fashion runways.

Crafting Brilliance: Elevating the Art of Online Masterclasses with Meticulous Video Production 📹 🎬

We created a practical pay per view class consisting of 17 video lessons with over 2.5 hours of content with our expertise on deck to guide the way.⁠ Our approach was to use two video cameras, lenses and a lighting setup for each shot that complimented Lara's office space while remaining inviting and giving a sense of warmth to those partaking in the course.

Filmed in Sydney over one day, we sourced a crew of creatives to ensure every touch point was perfect. We evoked a divine touch of visual trimmings etched in luxury and fashion for Lara across all video content associated with the masterclass. When we work with our clients on their online masterclasses, we're expansive with our ideas & creative strategy while ensuring we're organised to achieve a fun and hassle-free experience for all from start to finish.

JJW STUDIO: Effortless Video Excellence at Your Fingertips! 🎥 🚀

How we supported:

✅ Script supervision

✅ Storyboarding

✅ Location sourcing

✅ Filming

✅ Set styling

✅ Post-production

What we delivered:

🎬 2.5 hours of gated course lessons

🎬 2 x 2–3-minute promotional videos

🎬 6 x social media cutdowns

Love from Lara: Unveiling Her Awesome Experience with Us! 👏

“Thank you, JJW STUDIO! I couldn’t be happier with the result.”

Got a question or curious? Start a conversation with us here. 🤔📲

In the health & lifestyle sectors, connecting with your audience is vital. Dynamic video content is your solution to captivate and engage. 

By fusing visual appeal with emotional impact, our approach to crafting dynamic video content breathes life into your brand story, making it resonate deeply with viewers. 

This versatile storytelling approach adapts effortlessly across platforms, ensuring your message reaches and impacts your audience no matter where they are.

We're based in Sydney and work with leading brands globally.

Now, go forth and make an impact!