How to Craft Video Content Strategy

Content is crucial for all businesses. Our business marketing arsenal needs to reach, inform, and inspire our audiences to create awareness and drive sales. However, not all of us see it like this and instead see it as a chore!

Let’s show you how to craft a video content strategy without the hassle.

Don’t Rush. Indeed, Don’t Jump. But Feel It Out First.

We believe the more effort you pour into an endeavour, the more you will get out of it, and this applies to developing your video content strategy and creating the content. Whether you pour ample time to research what content is right for you or pour dollars into crafting content, the more resounding your results will be.

Sure, you can craft content within a matter of days or cut your costs when engaging a content team; however, consider stepping back for a moment and consider a robust investment of time and money to get stellar results.

You Gain Clarity with Time

When you take the time to sit back and analyse why you need content creation and how it will benefit your audience, you’ll know what content will be right for you at that very moment.

You may not need video right away, which also goes for photography, animation, or design - but you need one of them to reach, inform and inspire your audience.

For instance, if you think you need video because everybody is telling you that you do, that’s not valid enough because video is not a “one size fits all”. Photography or animation could capture what you’re after; that’s not to say you’ll never need video crafted for your brand- it’s just not the right time for it. The same goes for photography or animation, video might be the answer. Only you will know what visual medium will serve your audience best when you sit down and take stock of your overall brand or campaign strategy. 

Money Provides Longevity

We’ve often heard that brands want the content to serve their audience, but they don’t have the financial resources. If this is the case, perhaps photography is the better way to go, maybe even animation. Great video does require a decent financial investment. As you can read in this article, we wrote about the video creation process; there is a thorough process of crafting stellar video content that gets results.

The quality of content creation and how it gets crafted moves at lightning speed. If you invest the financial recourses into crafting content, it’ll serve your brand for many years to come. Skimp out on the financial resources into crafting content, and it’ll serve your brand for a mere few months before you’re back at square one and your content looks obsolete.

Investing the money into your content creation is crucial if you want a fine polish, a fresh light shed across your brand and an engaged audience- which we think you do. Remember, it doesn’t have to cost the world, but it does need to be realistic on what you want to craft and serve to your audience.  

Scale back the idea, not the budget, and you’ll walk away with content that packs a mighty punch.

Creative Fulfilment

When we initially mentioned that some people view content strategy and creation as a chore, we beg to differ. There’s nothing quite like crafting content and seeing a brief come to life on shoot day through to final delivery. We at JJW STUDIO marvel at how we support brands craft the best content through our calm, detailed and dedicated approach. When we craft content together that has been nurtured with investment, we create remarkable stories for audiences to consume and this ultimately leads to the stellar results we’ve mentioned that all brands can obtain with visual content.  

Proof in the Pudding

At JJW STUDIO, we’ve provided stellar results for our clients, utilising a wide range of content assets to elevate their brand just like we did for Mr Roses. In our case study for the floral delivery service, we crafted over 400+ assets that occupied all of their digital channels here.

If you have any questions or require support on understanding what type of content is right for you and your brand right now, please contact us here.

Now, go forth and make an impact!