Case Study | Eu Yan Sang - Lifestyle & Product Content

The Bak Foong Pill from Eu Yan Sang.

Unlocking Wellness: Localised Content Skyrockets Engagement for Wellness Brands! 💪📹

International wellness brands that utilise localised content in their marketing strategies experience a staggering 66% increase in consumer engagement and trust, making it a vitamin-essential choice for brand success in today's digital age.

Chinese wellness brand Eu Yan Sang has been helping lives through traditional medicinal practices for over 140 years. As they expand into the Australian market, their visual content required a localised touch through video and photographic assets.  

Partnering with digital marketing agency, Digivizer, JJW Studio strategised the creative approach and total amount of visual outputs to be delivered upon project completion. We felt a surcharged mix of 40+ videos and 150+ photo assets was required for Digivizer to use across multiple Eu Yan Sang digital channels in Australia and New Zealand.

Localise to Energise: Unleash Wellness Globally with Tailored Videos & Photos 📸✨

As a Chinese brand at its core, Eu Yan Sang initially tailored its visual marketing materials to cater to a predominately Asian audience. However, when expanding into Australia, the need for localised assets became essential to make a significant impact.

Creating localised video and photo assets is paramount for an international wellness brand seeking to connect with diverse audiences around the world like Eu Yan Sang. These assets allow the brand to resonate with local cultures, customs, and preferences, effectively bridging the gap between a global brand image and the unique needs of individual regions.

By tailoring content to specific locales, Eu Yan Sang can showcase an authentic understanding of local traditions, health practices, and lifestyles that is true to their brand ethos. This not only strengthens the brand's relevance but also fosters trust and engagement within different communities. In the wellness industry, where practices and beliefs can vary significantly from one region to another, the ability to offer relatable, culturally sensitive content through localised assets is the key to successfully promoting health and well-being on a global scale.

Unleashing Success on Digital Platforms: Stunning Visual Assets Boost Eu Yan Sang's Essence with Australian Flair! 👏💥

The primary distribution channels for the content we created were Meta platforms, utilizing both organic and paid social strategies established and deployed by Digivizer. The success of this project hinged on the extensive asset collection during our two-day shoot. While the volume of assets was substantial, we placed equal emphasis on their quality and visual appeal. JJW Studio aimed to capture images that encapsulated the core essence of Eu Yan Sang, infused with an Australian flair.

The final results garnered resounding approval from both Digivizer and Eu Yan Sang. We meticulously crafted nearly 200 visual assets, with a detailed focus from the initial strategy phase to the final completion.

Crafting Excellence: JJW Studio Delivers Nearly 200 Stunning Assets for Eu Yan Sang 📸 📹

How We Supported:⁠

✅ Storyboarding

✅ Styling

✅ Location sourcing

✅ Filming

✅ Photography

✅ Post-production

Deliverables:

🎬 3 x 30-second brand videos

🎬23 x 15-second product videos

🎬20 x social media cutdowns

📸 150 x photographic images

Got a question or curious? Start a conversation with us here. 🤔📲

Together, let’s make every frame count!