13 Videos That Tell Your Story Best in Today’s Digital Landscape
Crafting video content for your brand can seem like a big task, but if you’ve read our previous articles all about video production (particularly this article on how to plan for video success), you’ll soon realise that a broken-down approach makes it so much more digestible. Below, we’re going to take you through our top ideas for videos that will tell your story best.
No matter what industry your brand sits amongst, you’ll find that you can mould your story to any of the below video types.
An Explainer Video
Do you have a product or service that requires a detailed explanation? One of the best ways to tell your story is Explainer Videos. Explainer Videos are a powerful way to use video to reach and inform your audience.
Please read our article here, breaking down what and how an explainer video can tell your story best here.
A Partnership Video
Has your brand partnered with another brand on a joint venture together? Do you feel a video highlighting the success of this partnership is best told through video? A partnership video, otherwise known as a case study, is a great way to highlight the fundamentals and success that came from the partnership.
A Product Demonstration Video
Similar to an explainer video; a product demonstration video shows off your product features, perks and benefits rather than showing off how it works, which is the sole purpose of an explainer video.
A Company Culture Video
Company culture videos have two purposes. One, they can highlight your brand's fundamentals to potential customers and two, they can be a great way to recruit new talent. You’re not selling your product or service to anybody here; you’re marketing your brand as a whole.
A Branded Film
Telling your story through a means of a narrative brand film captures your brand history. If your brand has come from a rich history, a short film can evoke all of the emotions and fundamentals behind the brand that it is today.
A Behind the Scenes Video
Is there an exciting production process behind your product across development, manufacturing or distribution of your goods? Let’s show your customers the care, skill and passion that goes into all that you do to create. This type of video can offer immense craftsmanship for artisans or product focused brands of all sorts, the more you can share your process with customers, the more involved they become.
Q & A Video
Pull questions from your customers via your digital platforms such as social media and answer them across a series of entertaining videos. These can be short snippets that are published across your social media channels and website. Think of these like a live-action FAQ section that details all of your customers' questions.
A Television Commercial
We all know a television commercial is one of the most common uses of telling your story. TV commercials are typically 15-30 seconds long, and they have an excellent shelf life because they can exist outside of TV. A television commercial can be serviced as a YouTube ad, social media posts, events and even cinema ads. You can rest assured that a TVC can keep company with the rest of your brand assets ready for customer consumption wherever your customer may be.
A Customer Testimonial Video
Like a partnership video, a customer testimonial video highlights how your product or service aided in a customer's success. They can run from anywhere between 1 & 2 minutes.
A Branded Mini-Documentary
If we merged a “Behind the Scenes Video and a “Company Culture Video”, they become a “Branded Mini-Documentary" that unveils the finer details of your brand from the talent to the operations to the product or service at its very core.
E-Commerce Videos
Showcasing your products' look, feel, and spirit can enhance the buying experience for your products with video content geared towards e-commerce platforms. E-commerce videos can sit on your website, distribution or wholesale purchasing platforms and your social media channels.
You can load video content into your product gallery through your official store.
An Animation Video
You can use animated video in a multitude of ways for telling your brand story. They can take the form of an explainer video, a partnership video or even a company culture video. The opportunity you have with animated video is a faster way of telling your brand story. Sometimes a live-action video with human interaction might not hit the mark for the story you’d like to tell, your next best option is animation.
An Event Video
Your next big event doesn’t have to come and go, you can capture the event with video through many different ways. Hosting an in-person seminar? Film it. Hosting a show and tell? Film it. Maximise eyes across all of your digital platforms where your customers can see and experience your brand.
There are so many viable options for you to tell your story best with these video types. Pick 1 to 3 you feel most strongly captures your brand and get to work. Start small if you have to but keep the ideas as big as they can be because you can always scale back.
Got a question or curious? Start a conversation with us here. 🤔📲
Together, let’s make every frame count!
