Case Study | batyr – Our 10 Years of Impact
batyr CEO Nic Brown & Founder Sebastian Robertson on set.
Elevate & Inspire: Transforming Mental Health Video Content from Mundane to Motivational 🚀🧠
In the realm of mental health, video content plays a pivotal role, serving not just as a source of information but as a powerful tool for inspiration and empowerment. By shifting the focus from conventional, monotonous presentations to more invigorating and aspirational formats, these videos can engage viewers more effectively.
This approach harnesses the power of storytelling and creative visuals to resonate deeply with audiences, fostering a sense of hope and possibility. Such content becomes more than just a means of conveying information; it becomes a catalyst for change, encouraging individuals to envision and work towards a brighter, healthier future for their mental well-being.
Empowering Youth: batyr's Crusade Against Mental Illness Stigma with Education & Stories 💪 👥
Created and driven by young people, for young people, batyr focuses on empowering current and future generations to maintain mental wellness, with a particular emphasis on preventing youth suicide. Their strategies include not only preventative education but also stigma reduction. By sharing lived experience stories and offering peer-to-peer education, batyr aims to prevent young individuals from reaching crisis points.
Blending batyr Alumni Stories into a Stunning, Efficient Visual Showcase! 🌟💡
JJW STUDIO was tasked with realising batyr's significant idea while navigating resource constraints. The project demanded a nimble and innovative approach, focusing on highlighting the transformative experiences of Batyr's alumni. The objective was to craft an emotionally engaging video that combines these powerful success stories with visually captivating elements, creating a deeply impactful and visually dynamic piece within the available means.
Creative Feat: Crafting Batyr's Decade of Impact into a 5-Minute Emotional Powerhouse 🎬💥
This project presented a unique set of challenges for us that we navigated with exceptional skill and creativity. At the heart of the project were intricate emotional stories, each requiring a delicate touch to ensure they were told with the respect and depth they deserved. This storytelling was further complicated by significant resource restrictions, demanding an innovative approach to maximize every aspect of the production.
Additionally, the project involved sifting through an extensive collection of archival footage, selecting key moments that encapsulated batyr's impactful journey. Perhaps the most daunting task was condensing a decade of batyr's successes into a compelling narrative under five minutes, a test of our storytelling efficiency and focus.
These multifaceted challenges required a hero video with a unique blend of empathy, resourcefulness, and narrative expertise. We rose to this complex occasion, showcasing our unparalleled ability to turn these diverse elements into a cohesive, engaging, and impactful video, thereby solidifying our reputation as leaders in crafting meaningful mental health narratives.
How we supported:
✅ Script Supervision
✅ Storyboarding
✅ Filming
✅ Editing
✅ Post-production
What we delivered:
🎬 1 x 4-minute hero video
🎬 12 x social media cutdowns
Got a question or curious? Start a conversation with us here. 🤔📲
Now, go forth and make an impact!
