6 Steps to Ease Your Mind About Crafting Video Content
Content Creation Strategy
At JJW STUDIO, you don’t work with us- you collaborate with us. Whether you’ve already experienced the video content creation strategy and processes previously or not, we have a unique process that we follow when crafting video content.
Free-Flowing Conversation Gets the Ball Rolling
You’ve realised you need video content as part of your marketing essentials, and you’ve come to the right place! When you reach out to us, the first thing we’re going to do is get on a call and chat through what you’re thinking. Do you have a product launch coming up, do you need to refresh your content in a new light, or do you not have any video content at all and have decided this is the next best investment for your brand? Whatever has prompted you, know we intend to make this process easy, and we promise you’ll love the results. This process assists in the development of your content creation strategy.
We would’ve asked all the questions we need to get a quote together for you during this initial call. We have a range of packages here at JJW STUDIO that will fulfil your video content requirements, so grab that phone and give us a call (or email us)!
Creative Content Strategy Aligns Us for Success
We’ve sent you the quote; you’re happy with where it stands, and the next step we’re taking you to is the creative strategy phase.
We’ve found many people overlook the creative strategy phase because it requires time but be aware that going through this phase; we’re only going to further enhance and ultimately craft what you’re after. On our initial call, we’ve also gathered where you want to take things; maybe you don’t, but either way, we know it, and we’re going to outline it for you in a beautifully crafted creative treatment.
A creative treatment outlines the entire look, feel, direction and delivery aspect of the project. The creative treatment comprises a topline breakdown of the story (or content) we’re capturing, along with highly detailed mood boards that depict how we’ll shoot, light and style each frame. The creative treatment will also define how many assets we’ll hand over once the project reaches completion (be it multiple social media cutdowns, OOH, or POS exerts- you name it, we’ll do it).
We’ll send the creative treatment to you; you’ll offer feedback, and we’ll collaborate until we’re happy with the result. Now we head to pre-production, where this creative treatment starts to blossom into real life.
Building the Puzzle
You're at the pre-production phase, we're heading to shoot day, and things are getting exciting! You're going to see the creative treatment come to life as we create a shot list or storyboard from this creative treatment. We're then going to book crew from our trusty 100+ supplier list; we may need to scout a location if required and even audition talent. But above all else, we're going to line all our ducks in a row to prepare for shoot day while adhering to the creative goals set out in the creative treatment.
In all honesty, every production we craft at JJW STUDIO differs depending on that creative treatment. But rest assured, you will be across every detail as we're champions of calm, organised and highly polished video content creation.
Sh*t Just Got Real
Here comes shoot day (or days)- we made it, and it just got a whole lot more exciting! Our shoots are so calm and organised because we do the utmost preparation and planning before the cameras roll; planning for success is crucial to us at JJW STUDIO, and we live by it. Crew sizes vary depending on the creative approach, and we only hire crew to cover the essentials. Plus, we only crew friendly, highly professional, and dedicated suppliers who fit the brief and make things happen.
Shoot days can span 4, 8 or 10 hours, and we break down every minute of shoot day with a shooting schedule and call sheet, so before you step on location (or on set), you’ll be across how things move and at what pace.
On the plus side, shoot days give us all an excuse to get out of the office and have some creative fun for the day.
Polish for Days
We’ve had a successful shoot, and now comes the building process in post-production. During the pre-production phase, we would’ve sent you an entire production process spreadsheet and this details every step of the production process right up until the final day, where we hand over your shiny new assets. As mentioned previously, the length of post-production depends on what the creative treatment has stipulated and how many individual assets we’ve promised to deliver.
You’ll get a handful of edit revisions as we piece together all the shots captured during the shoot. Once we’re all happy with the edit and it is “locked off”, we’ll progress to a sound mix, a colour grade, we might apply animation if applicable, and lastly, we’ll create subtitles for each output.
Post-production is the most satisfying step in video production because you witness everything come to life with a polish that represents your brand in a fresh light as you’ve never seen before.
Need Inspiration?
Suppose you need some inspiration on what types of videos tell your story best, head over to one of our blogs, where we provide some nuggets to get your creative juices flowing. Take a read of 13 Videos That Tell Your Story Best.
Now Go Forth and Make an Impact!
And that’s it! We’re going to deliver a handful of video assets that’ll become a part of your content marketing essentials, based on solid content creation strategy, to reach, inform and inspire your audience! We would’ve loved collaborating with you, and we can’t wait to do it all over again.
If you have any questions or require support on crafting video for your brand or client, please contact us here.
Now, go forth and make an impact!
