Case Study | Coote - Health & Wellness Leaders

Dr. Shreya Andric talking all things dermatology.

Video Dominates Healthcare Communication: 80% Engagement Boost! 🎥💡

Did you know that 80% of people are more likely to engage with and remember healthcare information when it's presented through video, making it a game-changer for leaders in the field?

Leading Australian PR & Digital Agency Coote engaged JJW STUDIO to craft a handful of insightful portraiture videos around their health and wellness experts. Crafting portraiture videos for your ambassadors proves powerful, impactful and, above all - engaging. We understand the power video has in accelerating your messaging, and when it comes to the complexity of health and wellness, video is the perfect medium to reach and inform an audience within this sector.

Coote Experts: Unlocking Trust & Authority in Healthcare 🔗 💼

Coote Experts, the dynamic arm of the esteemed PR agency Coote Agency, is at the forefront of connecting renowned healthcare and lifestyle experts with brands, businesses, and journalists. Drawing strength from the deep well of experience and success of Coote Agency, Coote Experts is committed to delivering exceptional results. 

This specialized division specializes in forging valuable connections, acting as the catalyst for impactful collaborations. The driving force behind their mission is to empower their clients to create engagement, establish credibility, nurture trust, and assert their authority within their audience mix.

With a keen understanding of the ever-evolving media landscape, Coote Experts prides itself on offering a comprehensive suite of services that touch multiple points along the engagement spectrum. By strategically servicing these touchpoints, they enable their clients to craft a compelling narrative and foster a deeper connection with their target audience. Through their expertise, they ensure that every engagement is marked by resonance, influence, and a lasting impact. 

Discover the Power of Visual Healthcare Communication! 📢 🚀 

It's an undisputed fact that a staggering 80% of individuals exhibit a significantly higher inclination to engage with and retain healthcare information when it's thoughtfully presented through the medium of video. This revelation serves as a compelling testament to the transformative potential that video holds for leaders in the healthcare sector.

In today's information age, where attention spans are fleeting and the need for effective communication is paramount, video emerges as the ultimate game-changer. By harnessing the visual and auditory senses, video captivates and educates in a way that text alone simply can't. It not only conveys complex medical information in an easily digestible format but also triggers a deeper level of understanding and retention.

For healthcare leaders, this statistic is a call to action. It underscores the importance of embracing video as a primary means of disseminating critical healthcare insights, advancements, and patient education. In a field where accuracy, trust, and patient engagement are paramount, video stands as a beacon of innovation, enabling leaders to better serve and connect with their audience in a manner that is both memorable and impactful.

Elevating Healthcare Leadership Videos: From Cold to Captivating with JJW STUDIO's Creative Edge 🎥 🎨

In the realm of healthcare leadership videos, there's a common perception that they can often appear clinical and detached, lacking the warmth and relatability that is essential for connecting with diverse audiences. However, at JJW STUDIO, we take a different approach. We firmly believe that even the simplest of healthcare concepts can be transformed into engaging, relatable, and impactful content through a combination of thoughtful elements. 

Our philosophy is rooted in the idea that visual aesthetics play a pivotal role in effective communication. We understand that the look and feel of healthcare videos can be a make-or-break factor in their success. To counter the notion of 'cold' healthcare content, we infuse every video project with a touch of artistry.

We achieve this by meticulously curating striking wardrobes and backdrops, ensuring that every frame exudes an inviting and professional aura. The right wardrobe and backdrop can set the tone, conveying empathy and approachability.

Moreover, our commitment to excellence extends to the technical aspects of video production. Stylized camera movements, combined with snappy edits, breathe life into the content. These creative choices not only make the information more visually appealing but also ensure that the audience remains engaged from start to finish.

At JJW STUDIO, we believe that no idea is too simple to benefit from a touch of creativity and visual finesse. Our approach is to transform healthcare leadership videos into captivating, informative, and memorable pieces that resonate with your audience, creating a bridge between your expertise and their understanding.

Delivering 16 Polished Video Gems: Unleash the Power of Impactful Storytelling 💎📜

How We Supported:

✅ Script & production design supervision

✅ Storyboarding

✅ Filming

✅ Editing

✅ Colour grade & sound mix

Deliverables:

🎬 8 x 60-90 second health expert videos

🎬8 x 60-90 second vertical health expert videos

Got a question or curious? Start a conversation with us here. 🤔📲

In the health & lifestyle sectors, connecting with your audience is vital. Dynamic video content is your solution to captivate and engage. 

By fusing visual appeal with emotional impact, our approach to crafting dynamic video content breathes life into your brand story, making it resonate deeply with viewers. 

This versatile storytelling approach adapts effortlessly across platforms, ensuring your message reaches and impacts your audience no matter where they are.

We're based in Sydney and work with leading brands globally.

Now, go forth and make an impact!