Case Study | Guide Dogs Australia x Boehringer Ingelheim Animal Health
On location with Guide Dogs Australia.
Elevate Brand Partnerships with Video Magic: Unveil Emotions, History, & Commitment Dynamically 🤝✨
Video is a powerful messaging tool for showcasing the enduring partnership between two brands because it allows audiences to witness the authentic emotions, shared history, and collaborative efforts that have sustained the relationship over time. Through compelling visuals and storytelling, video captures the essence of the partnership, forging a deeper connection with viewers and conveying the brands' commitment to each other.
PR agency Polkadot Communications approached JJW STUDIO to assist in highlighting the partnership between Guide Dogs Australia and Boehringer Ingelheim Animal Health across two videos. The videos we crafted aimed to help raise awareness of the NexGard SPECTRA products available on the market and their effectiveness in keeping pups happy and healthy through explainer video styles.
Paws & Pills United: Guide Dogs Australia 🦮 & Boehringer Ingelheim Animal Health 🐕🦺 Forge a Healthier Future Together 🐾💊
Guide Dogs Australia is an organisation dedicated to providing trained guide dogs and support services to individuals with vision impairment to enhance their mobility and independence.
Boehringer Ingelheim Animal Health is a global pharmaceutical company specializing in the research, development, and production of veterinary medicines and vaccines to improve the health and well-being of animals.
Guide Dogs Australia and Boehringer Ingelheim Animal Health have been in a longstanding partnership for many years, dedicated to enhancing the health and well-being of guide dogs and their handlers, ensuring these vital partnerships can continue to thrive.
In Two Minutes, Two Videos: Unleashing a Powerful Partnership Story 🎬 ⏱️
Capturing the essence of the longstanding partnership between Guide Dogs Australia and Boehringer Ingelheim Animal Health in under two minutes through two videos presented a unique set of challenges.
The primary obstacle lay in effectively condensing years of collaboration, shared values, and mutual achievements into a brief yet impactful narrative. It required a delicate balance of showcasing both brands' individual strengths and their synergistic relationship. The videos had to tell a compelling story that resonated with viewers, highlighting the partnership's contributions to animal health and welfare.
Additionally, the visual and emotional elements had to be carefully crafted to engage the audience quickly, making every second count. This involved selecting key moments, achievements, and testimonials that best represented the partnership's depth and impact. Moreover, aligning the messaging with the brands' identities and ensuring consistency across both videos added another layer of complexity to the task. The challenge was not only to inform but also to inspire, leaving a lasting impression in a remarkably short time frame.
Crafting Impact: Behind the Scenes of Guide Dogs Australia & Boehringer Ingelheim's Powerful Partnership Videos 🎥🌟
Creating these powerful videos showcasing the partnership between Guide Dogs Australia and Boehringer Ingelheim Animal Health was a thoroughly detailed process, involving meticulous planning and execution at every stage. Initially, we engaged in a comprehensive storyboarding phase, where we compiled the narrative arc, ensuring it authentically represented the years of collaboration and shared values. This involved actioning countless interviews with key stakeholders, selecting those that best captured the essence of the partnership and its impact on animal health and welfare to craft the script.
Selecting filming locations was a critical step, aimed at visually reinforcing the story. Locations were chosen for their significance to both organisations, from Guide Dogs training facilities to Boehringer Ingelheim's research labs, each setting adding depth and context to the narrative. Production design elements were carefully considered to reflect the brands' identities and the nature of their partnership. This included the use of brand colours and graphical elements that tied the visual themes together cohesively.
The editing process was equally crucial, where hours of footage were distilled into two concise, yet powerful minutes, balancing the need to inform and inspire. The final result was a set of videos that not only conveyed the story of the partnership but also left a lasting impression on the audience, showcasing the profound impact of this collaboration in a visually and emotionally compelling manner.
How we supported:
✅ Script supervision
✅ Storyboarding
✅ Location sourcing & coordination
✅ Filming
✅ Post-production
What we delivered:
🎬 2 x 90-120 second videos
🎬3 x 30-second social cutdowns
Crafting Dynamic & Authentic Video Assets for Polkadot Communications, On Brief, On Time, On Budget!💡💰
“JJW STUDIO created video assets for Polkadot Communications client Boehringer Ingelheim Animal Health. They were able to capture the brand in an authentic light that was dynamic and polished. They also delivered to brief, time and budget.”
- Anna MacIntosh, General Manager - Polkadot Communications
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Now, go forth and make an impact!
