Case Study | Credabl - Medical Finance Video Series
Helping Credabl share medical practice stories across Australia
Video storytelling has a unique way of showing heart and purpose in industries built on trust and care.
For Credabl, a finance company that supports medical professionals, the goal was to spotlight the Helping Hand Grants initiative — a program that gives emerging medical practices the support they need to chase their goals.
We joined Credabl to capture those stories through a nationwide video series that celebrated the people, the passion, and the purpose behind every practice.
The Brief
Credabl wanted to raise awareness of the Helping Hand Grants while showing how they back medical professionals in more ways than finance alone.
The project needed to feel heartfelt and human, positioning Credabl as a long-term partner in growth and community, not just numbers and spreadsheets.
The Challenge
This was a big one. We covered more than 9,000 kilometres in just a few weeks, filming across Geelong, Perth, Eli Waters, the Sutherland Shire, and Sydney’s CBD.
Each location had its own story and schedule, so the challenge was keeping the logistics seamless while maintaining the emotional thread that tied all the videos together.
Our Approach
We built the series around story and strategy. Each video focused on people first, then wove in Credabl’s role with warmth and subtlety.
The creative aim was simple: polished visuals, honest storytelling, and emotion that would stick.
We made the process seamless by:
🔹 Coordinating a nationwide shoot across five locations with precision
🔹 Refining storylines to highlight each practice’s human impact
🔹 Managing all travel and logistics so shoots ran smoothly
🔹 Capturing extra client testimonials along the way
🔹 Overseeing everything from scripting to final delivery so Credabl could focus on sharing these stories
How We Supported
Through a strategic approach from the jump we were able to support Personify Care with the following:
✅ Creative ideation
✅ Script supervision
✅ Shoot logistics
✅ Filming
✅ Full post-production
✅ Motion design & animation
How the Content Was Used
The four Helping Hand Grants videos and a suite of social cutdowns were used across Credabl’s website, blog, social channels, and email campaigns.
We also captured extra client testimonials during the trip, making the most of our time on the road to strengthen Credabl’s brand story.
In the client’s own words
“Working with JJW Studio was, quite simply, a game-changer. We partnered on a national storytelling project for Credabl’s Helping Hand Grants initiative criss-crossing the country by plane, car, and everything in between to capture the passion, purpose, and grit behind Australia’s doctors, dentists, and vets.
From the first call to the final cut, Josef handled every part of the production with care, calm and creativity. He guided the creative process, helped shape our prompts and the shots, managed all the moving parts, and did it all with a level of authenticity and professionalism that built instant trust with me, and more importantly, with our Helping Hand Grant recipients.
The result? Next level. Both the experience and the final product were far beyond anything I imagined. It was honest, heartfelt, and beautifully told.
I wouldn’t hesitate for a second to recommend the JJW Studio team. They are a rare mix of creative talent, logistical brain, and people-first storytelling instinct. If you get the chance to work with them, take it.”
– Lyndall Jenkins, Senior Marketing and Brand manager, Credabl
Insights from the Project
This project was a proud reminder of what’s possible when purpose and production meet.
Coordinating shoots across Australia takes planning, patience, and trust. But when every story is filmed with care, the results speak for themselves — heartfelt, human content that connects.
Got a question or curious? Start a conversation with us here. 🤔📲
Every business can benefit from story-led, evergreen content. If you want to make your next round of video content more impactful (and less overwhelming), let’s chat.
Together, let’s make every frame count!
