Case Study | Personify Care - Product Explainer Video
Helping Personify Care simplify a complex health-tech story
Video is one of the most powerful ways to bring clarity to complex ideas, especially in healthcare where time, trust and understanding matter most.
Personify Care needed a way to explain an intricate software offering that helps hospitals streamline pre-admission and post-care workflows. Their technology saves nurses countless hours and makes the patient journey smoother, but telling that story in a simple, human way was the challenge.
They wanted a video that built awareness, strengthened their brand story and made their software easy to understand at a glance.
The Brief
Create a clear, digestible brand story video that shows how Personify Care supports both patients and clinical staff throughout the hospital journey.
The Challenge
The client originally wanted the entire video to be animated. But you cannot communicate human-centred software with visuals that remove the human altogether.
Accessing hospitals for filming is incredibly restrictive, so going fully live-action was not an option either. The middle ground was a high-end, carefully curated stock approach layered with real interface integrations.
Our Approach
With years of brand storytelling experience behind us, we knew this needed heart, clarity and polish. We built a creative direction rooted in real human moments, supported by tasteful stock footage and guided by a narrative structure that kept the story flowing naturally.
Choosing stock footage that feels high-quality is a craft in itself. We curated every scene with intention, balancing warmth, authenticity and visual consistency to ensure the story felt premium, not generic.
How We Supported
Through a strategic approach from the jump we were able to support Personify Care with the following:
✅ Script refinement
✅ Storyboarding
✅ Voiceover direction and production
✅ Stock footage curation
✅ Editing
✅ Animation
✅ Final delivery across all required formats
How the Content Was Used
The final video and supporting cutdowns were used across Personify Care’s website, social channels and wider marketing activity, helping them strengthen their brand story and support ongoing sales conversations.
In the client’s own words
“Communications were seamless, and the feedback loop was frictionless as the team innately understood the look and feel we were aiming for.
The result was a clear and concise walkthrough of how our platform works, and we confidently showcased the content at a premier large-scale industry conference.
I highly recommend JJW for all types of video content as they’re a proven subject matter expert.”
– Kathleen Maher, Growth Marketing Lead, Personify Care
Insights from the Project
This project was a reminder that years of experience help guide clients in the right direction, especially when the solution is not the obvious one.
Human stories always resonate.
And even with filming limitations, there is always a way to make complex information feel simple, warm and tangible.
Got a question or curious? Start a conversation with us here. 🤔📲
Every business can benefit from story-led, evergreen content. If you want to make your next round of video content more impactful (and less overwhelming), let’s chat.
Together, let’s make every frame count!
