Case Study | Prime Practice - FAQ Video Series

Helping Prime Practice Move Beyond Static Content

Video content isn’t just a nice-to-have. It’s a powerful way to build trust, explain your offer, and convert your audience. But for many professional services firms, the challenge is knowing where to start and how to do it well without overcommitting internal resources.

That’s where Prime Practice came in. They’re a global leader in dental practice management who wanted to move beyond static content and create videos that not only engaged their audience but also drove real business impact.

The Goal

Prime Practice needed to boost brand awareness, increase bookings for their training workshops, and support onboarding for new clients — all through digestible, story-led video content.

Our Approach

We made the process seamless by:

🔹 Helping their team land on the right topics and messaging for each video

🔹 Filming in a dedicated space within their office that we can return to quarterly for brand consistency

🔹 Using a light-touch styling approach with lighting and their brand colours to add polish without the fuss

🔹 Taking the lead on scripting and production so their team could stay focused on bigger priorities

How We Supported

Through a strategic approach from the jump we were able to support Prime Practice with the following:

✅ Script supervision

✅ Location styling

✅ Filming

✅ Post-production

✅ Delivered 10 x 60-second Reels optimised for social use

How the Content Was Used

The final video suite was rolled out across organic and paid social media, email campaigns, and training funnels. It gave their team high-quality, multi-use content they could repurpose again and again without needing to shoot constantly.

In the client’s own words

"Thanks JJW – we are very happy with all of these."

– Dina Tinkler, Chief Brand Officer

Insights from the Project

FAQ-style videos are one of the most versatile assets a business can create. They’re not just for social — they work incredibly well in conference decks, proposals, and tenders. When they’re polished and well-structured, they become a long-lasting part of your marketing toolkit.

Got a question or curious? Start a conversation with us here. 🤔📲

Every business can benefit from story-led, evergreen content. If you want to make your next round of video content more impactful (and less overwhelming), let’s chat.

Together, let’s make every frame count!