Case Study | Personify Care - Partnership Explainer Video
Helping Personify Care Bring a Global Health Tech Partnership to Life
Video content isn’t just a nice-to-have. It’s a powerful way to build trust, explain your offer, and convert your audience. But for many professional services firms, the challenge is knowing where to start and how to do it well without overcommitting internal resources.
That’s where Prime Practice came in. They’re a global leader in dental practice management who wanted to move beyond static content and create videos that not only engaged their audience but also drove real business impact.
The Brief
Personify Care engaged JJW Studio to produce a short, animated explainer video ahead of the 2025 Digital Health Festival in Melbourne. The objective was to clearly communicate the value of their partnership with Novari Health to both clinical and commercial audiences.
They needed a fast, effective solution that would work just as well on a conference screen as it would on social media or a proposal deck.
The Challenge
With limited turnaround time and multiple stakeholders, the project needed to be delivered quickly, without compromising on clarity or professionalism. The video had to stay on-brand, reflect the messaging accurately, and explain a fairly technical integration in a way that felt accessible and polished.
Our Approach
We used Personify Care’s original script and messaging as the foundation, then refined the structure to suit a visual, animated format. Our focus was on keeping the message clear, visually engaging, and well-paced. By removing unnecessary complexity, we were able to highlight the partnership’s value in a way that made sense to a broad audience.
We made the process seamless by:
🔹 Taking their existing script and messaging, then refining the structure to better suit animation and on-screen storytelling
🔹 Building a simple, clear storyboard that aligned with their brand and gave stakeholders full visibility on how the content would unfold
🔹 Designing a custom animation using carefully selected stock assets to support key visuals without overwhelming the message
🔹 Coordinating a professional voiceover that matched the intended tone and pacing, helping bring clarity to the content
🔹 Handling the full production and post-production process so their team could focus on preparing for the conference and other marketing efforts
How We Supported
Through a strategic approach from the jump we were able to support Personify Care with the following:
✅ Script supervision
✅ Storyboard development
✅ Motion design & animation
✅ Stock asset selection
✅ Voiceover coordination
✅ Full post-production
How the Content Was Used
The finished video was delivered in time for the Digital Health Festival, where it was used as a core part of Personify Care’s conference presence. Since then, the video has been rolled out across social platforms and is ready to support future marketing, proposals, and web-based campaigns.
In the client’s own words
"Working with JJW for a partnership explainer video was a breeze! Communications were seamless, and the feedback loop was frictionless as the team innately understood the look and feel we were aiming for.
The result was a clear and concise walkthrough of how our platform integrated with our Canadian software partner, and we confidently showcased this video content at a premier large-scale industry conference.
I highly recommend JJW for all types of video content as they’re a proven subject matter expert.”
– Kathleen Maher, Growth Marketing Lead – Personify Care
Insights from the Project
Explainer videos are one of the most effective ways to communicate strategic partnerships in healthcare and technology. When introducing a new integration or collaboration, a well-structured animated video can break down complexity, build trust, and create a consistent narrative across multiple platforms.
This type of content performs strongly at conferences, on social media, and in stakeholder presentations. It helps organisations communicate value quickly and clearly, especially when working across teams, countries, or technical disciplines.
Got a question or curious? Start a conversation with us here. 🤔📲
Every business can benefit from story-led, evergreen content. If you want to make your next round of video content more impactful (and less overwhelming), let’s chat.
Together, let’s make every frame count!
