Case Study | Capturing Luxury Fashion with We Are Kindred
Video Content Production Process
Crafting video content can seem challenging at first, but once you realise that a broken-down approach and adding to an existing content plan can work wonders for your brand and increase your return on investment, the video content production process becomes a much more digestible task. Here, we will look at how JJW STUDIO collaborated with We Are Kindred, nurturing them through the fashion video production process, thus leading to an increase in their conversions within the B2B and B2C spheres.
Keep Digital Presence Agile
Luxury Australian fashion designers, We Are Kindred engaged JJW STUDIO to assist in reworking their digital presence to combat the disruption to the fashion industry and wholesale supply chain issues caused by COVID-19.
Accelerate with Video
During the collaboration phase, we discovered that wholesale opportunities are much more extensive when multiple visual assets depict the garment's authentic feel and flow, allowing for boutiques to order larger quantities directly and with ease.
Shoot Video & Photo Congruently
JJW STUDIO guided We Are Kindred to incorporate video into their existing e-commerce photoshoot to further engage interstate wholesalers through industry portal, JOOR. When the collection was then in season and available to purchase in-store and online, these videos were also served to audiences via digital media channels to encourage consumer purchases.
Take a look at the e-commerce video assets we crafted for We Are Kindred’s A/W ‘21 collection below.
Adding Further Value
Since the Resort 2021 virtual showroom launched, We Are Kindred retains JJW STUDIO to produce over 80 e-commerce videos each season.
To further encapsulate the mood of each collection, together, we have introduced the inclusion of a campaign film designed to evoke emotion while leveraging brand awareness and consumer engagement through the use of innovative cinematic approaches to tell a story. The brand films we have crafted for We Are Kindred have been filmed congruently when they’ve shot the campaign imagery, much like the approach we’ve taken when capturing their e-commerce content.
Take a look at the brand film’s we crafted for We Are Kindred’s A/W ‘21 collection below.
A Successful Content Production Partnership
“JJW Studio created gorgeous video content for We Are Kindred’s Resort 2021 Debut Virtual Showroom experience. Josef was an absolute pleasure to work with.”
- Lizzie Renkert, Co-Founder and Director of We Are Kindred
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Now, go forth and make an impact!
