Video Content Planning - Let’s Plan for Success
To create the best video content for your brand, here are a few simple steps to consider from the jump that requires solid understanding before proceeding any further. We’re going to guide you through our video content planning process we take all of our customers to reach their goals and ensure every piece of video content we craft for them has a place in the world.
Let’s Cut to the Chase
We get asked this time and time again: “When do I know if I need video content for our brand?” The short answer: video remains the most powerful storytelling tool for brands, and anywhere you can have video crafted for your brand is powerful. Since video is a powerful storytelling tool for brands, it doesn’t mean you have to do it. Only engage with video production when you feel you align with the below.
Why Am I Doing This?
You can create video content for any aspect of your brand; it all depends on your investment capacity in the video. Crafting memorable videos for your brand requires detail, time and nurturing to align for success, but it doesn’t have to be complicated. Video content doesn’t have to be an over-the-top production; sometimes simple is best. The video content you craft can showcase your product or service in a myriad of ways.
Take a moment to write a handful of ideas where you can potentially see video amplifying areas of your brand. After this, you’ll be able to know where video can best serve your business and if it feels right at this very moment in time, read on.
Is Key Messaging That Important?
Once you’ve decided to proceed with video content for your brand, let’s get to think about key messaging. Key messaging in your video content is crucial. Without key messaging present in your video content, it defeats the purpose entirely. Weak messaging in video content is a waste of your investment. If you haven’t reached the point of what key messages you need to convey in your video content don’t do it and revert to another means of content production for the time being.
Remember, just because video is a powerful storytelling tool for brands, it does not mean you have to produce a video. With weak or mixed key messaging, you’re going to dilute your customers understanding of the product, which we all know affects your brand.
What Video Style Is Right for Me?
Once you’ve decided that video is right for your brand and you know the exact key messages you need to convey to ensure resounding success, it’s time to think about the style of video that is right for you.
When it comes down to video style, we’re talking about how it looks and sounds. It’s pivotal that any piece of video content that is crafted for you matches your brand tone of voice. From the way you speak to the way you look; your video content has got to match this. When you engage with a production partner to craft video for your brand, send them your brand guidelines. If you don’t have branding guidelines, that’s okay, be clear from the jump about how you want to be perceived. During this phase of the strategy, think about how you’ll want to come across to someone who has just opened your video and has no pre-existing knowledge of who you are. Always have this in mind because you of all people know your brand (or the brand you work for) inside out. There are people out there who haven’t discovered you yet, and when they do, they’ll want to grasp your purpose swiftly. They should know what you do, how you do it and why do it within 10 seconds of clicking play.
Remember, we can miss specific criteria or details about our brand because we know it so well and assume others will. This is not always the case, so watch out for this one; it happens to the best of us.
Next Steps
If you’re ready to craft video for your brand, the time is now. The next step is to gain some inspiration on the types of video you can deploy for your brand. We’ve written an insightful article on the types of video you can craft for your brand here.
Got a question or curious? Start a conversation with us here. 🤔📲
Now, go forth and make an impact!
