Case Study | Sisley Paris with Nina Maya Interiors

On location with Sisley Paris and Nina Maya.

Local Video Content: The Secret to Global Cosmetics Success! 💄✨

If you’re an international brand and you’re looking to bolster your local content efforts, place your local brand ambassadors front and centre stage with story-driven video to create resonance in the region with ease.

According to a study by the Content Marketing Institute, 86% of the most successful global brands create content that is specifically tailored to local markets.

For international cosmetics brands, localised video content can significantly boost engagement and brand loyalty by addressing the unique cultural preferences, beauty standards, and language nuances of each region. This tailored approach ensures that the content resonates more deeply with the target audience, leading to higher conversion rates and stronger brand affinity.

Sisley Paris & Nina Maya Interiors: Luxury Skincare Meets Chic Design 🌿🏡

Sisley Paris is a French luxury cosmetics and skincare brand founded in 1976 by Hubert d'Ornano. The brand is renowned for its high-quality products that combine the best of nature and science. Sisley Paris specialises in skincare, makeup, and fragrance products, utilising plant-based extracts and essential oils to create effective and luxurious formulations. The company emphasises innovation, research, and development, maintaining a reputation for excellence in the beauty industry.

Sisley Paris has an extensive brand ambassador roster in their home country and the world over. As they continue to expand their footing in the industry here in Australia they procured famed interior designer Nina Maya to represent the brand.  

Nina Maya is the founder and principal designer of Nina Maya Interiors, an Australian interior design firm. She is known for her sophisticated and contemporary design aesthetic, which often features clean lines, luxurious materials, and meticulous attention to detail. Nina Maya Interiors offers a range of services including residential and commercial interior design, bespoke furniture design, and project management. Nina Maya has built a reputation for creating elegant and timeless spaces that reflect the unique tastes and lifestyles of her clients making her the perfect ambassador for Sisley Paris in Australia.

Sisley Paris: Tailoring Luxury for Every Locale with Local Ambassadors! 🇦🇺🌸

Sisley Paris is expanding its presence in Australia, and a key component of this strategy is localising its “A Morning with…” video series. The need to create local content is crucial for every territory they operate in, as some global messaging and brand ambassadors do not always resonate with international audiences. Creating tailored, localised content is essential for major companies looking to establish a strong connection with diverse markets outside their home country.

We've successfully assisted brands like Sisley Paris by producing ambassador-led stories captured through engaging video content. This approach not only enhances brand relatability but also ensures that the brand’s essence is conveyed in a way that appeals directly to the local audience.

By leveraging local influencers and culturally relevant narratives, Sisley Paris can position itself more effectively in international territories, fostering deeper connections and driving brand loyalty.

Sisley Paris & Nina Maya: Crafting Local Luxury in Sydney 🎥🌆

The process of creating this video for Sisley Paris began with a detailed call with the client, during which we asked a series of questions to understand their challenges, goals, objectives, and the video’s intended placement. This valuable information informed our next steps in the process.

We crafted a detailed approach to build out the video structure before filming day. This included formulating questions we’d ask Nina on camera, a shot list of essential products and moments needed to create a compelling narrative and a thorough scout of the filming location to identify the best areas to film each scene.

Our filming session took place over four hours at one of Nina's latest properties in Bellevue Hill, Sydney. To ensure the visuals were stunning all the way through we selected a camera and lens kit that would evoke a sense of wonderment and beauty within every frame.

We followed Nina's morning routine, showcasing how select Sisley Paris products were integrated into her daily life. The video also highlighted Nina's key attributes as a modern-day creative woman, and designer, and her philosophy around skincare. Given the multiple brand pillars we needed to convey, the project required meticulous planning, balance, and precision during both the shoot and the editing process to be deemed a success.

The final video was featured across Nina's social media, the Australian Sisley Paris website, and in email marketing campaigns, effectively enhancing the brand’s local presence here in Australia.

An email campaign was crafted around the hero video and photographic assets.

JJW STUDIO Delivers Stellar Content for Sisley Paris: From Concept to Captivating Videos! 🌟🎬

How we supported:

✅ Concept & script supervision
✅ Filming
✅ Post-production

What we delivered:

🎬 1 x 90-second hero video
🎬 1 x 30-second cutdown video

Got a question or curious? Start a conversation with us here. 🤔📲

Now, go forth and make an impact!